March 2011
Caledonian Challenge
The walk of your life
Stripe worked with the Caledonian Challenge as the annual event celebrated its 14th year. Over 1,000 walkers took the challenge to walk 54 miles from Gairlochy through the Great Glen and West Highland Way to Loch Lomond and The Trossachs National Park in 24 hours to raise money for the Scottish Community Foundation. Our team took to the hills and were on hand over the event weekend, working alongside photographers, media, and some very tired participants!
The PR programme was rooted in the human interest stories of the participants, which resulted in a number of ‘local hero’stories nationwide. Local media outreach gave a great boost to many of the participants’ fundraising totals – helping to provide significant funding for isolated communities across Scotland.
@LeilAppetit @tasteofed Thanks Leila!
05-16-2012