Stripe Communications - PR Consultancy - Stripecom

June 2010

Scottish Government Play, Talk, Read

Have Fun From Day One!

Play, Talk, Read was the first campaign of its kind in Scotland to recognise the important role of parents and carers during the critical early years of a child's life.  The campaign highlighted that simple interaction (playing, talking and reading) with children under three helps build the child/parent bond and can provide essential social skills, motivation and capabilities that make lifelong learning easier and help build a more successful life in the long term.

Stripe’s role was to deliver a creative national media and targeted stakeholder campaign to support and encourage young parents of 0-3 to positively engage with their children whilst empowering, supporting and enabling parents to improve life chances/success for their children.