Dakota Hotel Group
Luxury for Less
The distinctive Dakota hotel group brings the ‘luxury for less’ concept to the Scottish marketplace.
Created by the brains behind luxury hotel group Malmaison, Dakota is the award-winning hotel group that is designed to the very highest specification, yet is affordable and unpretentious.
Working with the Dakota Group since day one, Stripe co-ordinated the entire brand communications programme. Our remit included launches for the two Scottish Dakota hotels, and ongoing brand awareness, international media relations, profile raising, award strategy, issues management and reviewer relations.
Stripe just got stuck in and made it all happen from day one. They understood our business very quickly which meant they turned things around very quickly, delivered results and are a joy to work with.
Roy Brett, Partner and Co-owner