For Shelter Scotland Stripe created the ‘Hometime Scotland’ campaign to engage young people and persuade politicians that they should honour their commitment to a home for every Scot by 2012. Using a mix of music, fashion and celebrity endorsement, Stripe secured partnerhips with youthful brands including Schuh and Young Scot and enlisted the support of KT Tunstall, The Wombats and Idlewild to secure 4,000 young people, widespread national and regional media coverage and a clear message to Health Secretary Nicola Sturgeon.
This campaign won Gold in the Under £10K category in the CIPR PRide Awards Scotland 2009.
Working with Stripe has helped us focus on the key objectives of our campaign and ensured we delivered on them. This combined with their determination and enthusiasm has made for a winning partnership.
James Jopling, Head of Campaigns