July 2010
Maxxium Sourz
Give It Some
Stripe worked with Maxxium UK to deliver a national summertime PR campaign for its Sourz brand that would build credibility in the style arena. The campaign launched with a ‘Give it some…style’ fashion & beauty summer tour across seven UK cities (Newcastle, Glasgow, Birmingham, Bristol, Leeds, Manchester and London), and built on the insight that “getting ready for a night out is as important as the night itself”.
Stripe’s role was to manage a dedicated summer-long editorial partnership with more! magazine, fashion editorial led by celebrity stylist Lindsay Campbell, local media relations and promotions, and to support a bespoke facebook campaign to over 300,000 fans & users.
We’re really enjoying working with the team at Stripe who have demonstrated a thorough understanding of the Sourz brand and target audience, and have created a compelling and relevant creative integrated PR platform.
Gregor Mina, Senior Brand Manager
@LeilAppetit @tasteofed Thanks Leila!
05-16-2012