June 2010
G1 Group
Ghillie Dhu Makes a Reel Mark!
Ghillie Dhu – the flagship property of the G1 Group in Edinburgh - is a traditional Scottish pub and entertainment venue in the West End of the city offering everything from live music and ceilidhs, to club noir and comedy.
Stripe was briefed to launch the venue to market as a new, credible Scottish venue that appealed to locals and tourists alike. Through creative tactical PR and ambient activity, Stripe delivered outstanding national results that introduced Ghillie Dhu as ‘cool Caledonia’ not ‘tartan and tack’.
@LeilAppetit @tasteofed Thanks Leila!
05-16-2012