June 2010
Edinburgh Winter Festivals
Festive City Cheer
Edinburgh’s Winter Festivals covers the array of annual Christmas and New Year celebrations hosted by Scotland’s capital. Covering a range of high profile events and entertainment, the Festivals attract a diverse mix of audiences from city residents to international visitors.
Stripe co-ordinated the media relations programme for the 2008/09 celebrations having been appointed just three months before the Christmas and New Year events began. Our strategic approach to add value to this established brand resulted in over 300 print articles, 95% of which delivered positive coverage and over 180 media accreditations throughout the festive period.
The team at Stripe were professional, diligent and quickly became an extension of our marketing team. They have an instinctive feel for generating the best coverage. Their hard work and media contacts ensured that we received a depth of coverage previously unseen. I wouldn’t hesitate to recommend them for any pitch list.
John-Paul Murphy, Marketing & Communications Manager
@LeilAppetit @tasteofed Thanks Leila!
05-16-2012