Glasgow City Marketing Bureau
Christmas Wrapped Up
Glasgow City Marketing Bureau joined forces with the city’s major retailers on the style mile, Glasgow Chamber of Commerce and Glasgow City Council for Glasgow’s 2009 ‘Christmas Wrapped Up’ campaign.
With the aim of promoting the city’s unrivalled shopping scene and events and attractions over the festive period, Stripe helped to amplify the campaign creative through a targeted programme of proactive media relations, stakeholder communications, digital PR and marketing activity, delivering a PR value of more than £475,000 and an estimated reach of 2.4 million.
Covering advertising, PR and digital media, this was an integrated and innovative campaign which had the support of a host of private and public sector partners and got across the sense of magic, vibrancy and fun that Glasgow offers at Christmas.
Scott Taylor, Chief Executive