May 2010
People's Postcode Lottery
Launching A New Lottery
In 2008, Stripe launched People’s Postcode Lottery and within a year the lottery had raised over £1million for its partner charities.
Stripe was responsible for managing the selection process for the charity partners, formulating a relationship with regional broadcasters that would lead to the production of a sponsored funded program 'Postcode Challenge', recruiting Carol Smillie and Angus Purden as charity ambassadors, coordinating the launch of the first draw and developing a toolkit for subsequent weekly draws, and managing regular charity updates on donations.
Stripe’s ability to discuss, plan and deliver is quite incredible. Building relationships are key to our plan and in a very short space of time, each of Stripe’s recommendations have been carefully considered and been of the highest calibre. If I was looking for a PR company anywhere in the UK I know who I would recommend.
Jo Bucci, Managing Director
@LeilAppetit @tasteofed Thanks Leila!
05-16-2012