Stripe Communications - PR Consultancy - Stripecom

For Young Scot, Stripe launched a nationwide recruitment drive for young people aged 14 – 24 to promote and build the Commonwealth Games Legacy as the country moves towards 2014.  The campaign kicked off with a creative photocall with Shona Robison MSP for Sport and Wellbeing, incorporating the core 2014 legacy programme themes ‘Active, Connected, Sustainable and Flourishing’ with a relevant and dynamic sport.

The striking images were used to generate widespread media coverage of the recruitment call to action in national and regional press, reaching Young Scot’s stakeholder audience while appealing to young people because of their youthful energy.

A complementary social media campaign continues to drive awareness amongst the target age group as Young Scot searches for four ambassadors.