7 February 2012
Stripe launches campaign urging women to ‘drop a glass size’ in 2012
Stripe Communications has worked with the Scottish Government to deliver the new Alcohol Behaviour Change campaign including the launch of a new ‘drinking time machine’ smart phone app. The app is designed to show people the shocking affects of regularly drinking too much and how alcohol speeds up the ageing process.
The new Alcohol Behaviour Change campaign aims to encourage people to make small changes to the way they drink and Stripe helped kick things off with an exclusive Mocktail Monday event in Edinburgh with global mixologist Wayne Collins.
The campaign is supported by additional PR, social media and digital activity; and a one-stop website www.drinksmarter.org which will provide the tools and support required to help people make a positive change to their drinking habits.
For more information about sensible drinking, the benefits of dropping a glass size and the smart phone app visit www.drinksmarter.org
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@LeilAppetit @tasteofed Thanks Leila!
05-16-2012