Stripe Communications - PR Consultancy - Stripecom

20 July 2010

Stripe Helps Encourage More Scots Enjoy the Outdoors

Stripe is working with Scottish Natural Heritage (SNH) to encourage more Scots to get outdoors more often and enjoy Scotland’s simple pleasures, after finding that less than half of all Scottish households enjoy the great outdoors every week.

Launching at the Maryhill Locks on the Forth and Clyde Canal in Glasgow, the new ‘Simple Pleasures’ campaign is designed to change the way people think about the outdoors, and encourage more people to get out and have fun exploring the green spaces in their local neighbourhoods - whether an urban walkway, a park, an allotment or a garden.

The ‘Simple Pleasures’ campaign aims to engage individuals and families from all over Scotland, but in particular will be targeted at Scotland’s largest cities as well as identified areas where individuals and families visit the outdoors least often. To help people in Glasgow get started, the campaign is launching with four suggested walking routes in the city; Glasgow Green, Forth & Clyde Canal Walkway, White Cart Water and the River Kelvin Walkway.