Stripe Communications - PR Consultancy - Stripecom

7 February 2012

Stripe Communications gets a bite to EAT

Stripe Communications has been appointed by national retailer EAT. to promote the brand’s first ever move on to the Scottish high street.

The family run company recently opened two new stores in Glasgow creating 40 jobs and bringing its unique, fresh brand to Scotland’s biggest city in the first phase of ambitious expansion plans north of the border.

Husband and wife team Niall and Faith MacArthur opened their first EAT. shop in London in 1996 with the ambition of providing the best food, soup and coffee in the city.

Sticking their ethos of high quality food, service and shop standards, the duo now run over 100 shops, including at Edinburgh and Glasgow airports, offering freshly prepared sandwiches, soups, pies, salads, sushi, wraps, desserts, breakfast and coffees.

Stripe will work closely with the MacArthurs to generate awareness of the new stores in Glasgow and the brand throughout Scotland through execution of a strategic PR campaign.

Juliet Simpson, Managing Director of Stripe Communications commented on the appointment: “We are absolutely thrilled to have the opportunity to work with EAT at this exciting time. EAT is recognised as one of the key players in food retail and we are really exciting to be helping develop the brand in the Scottish marketplace.”