7 June 2010
Rock and Roll Success at Mountain Bike World Cup
Working on their third successive Fort William Mountain Bike World Cup, Stripe Communications played a pivotal role in the success of this year's event, providing pre and post event coverage in addition to assisting over 170 journalists on-site, helping deliver coverage to over 10 million people across the world through broadcast, print and new media outlets.
Around 18,000 fans and families attended the event on 5th and 6th June, where the mix of adrenaline-packed mountain biking, entertainment, sunshine and live ‘rock & roll’ made for a memorable weekend in the Scottish Highlands.
While the 2010 event provided an estimated £2.4 million boost for the Highlands region, the World Cup has generated a total economic impact of £16.5 million since its inception in 2002.
Planning is now already underway for the 2011 event on 4th and 5th June, when hundreds of world-class riders are set to return to the scenic slopes of Aonach Mor and the Nevis Range, just outside Fort William.
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@LeilAppetit @tasteofed Thanks Leila!
05-16-2012