Stripe Communications - PR Consultancy - Stripecom

24 October 2011

Ready for Winter? campaign helps Scots prepare for severe weather

Stripe today launched ‘Ready for Winter?’, the Scottish Government campaign to encourage more people and businesses across Scotland to consider if they are ready for winter, and to think about what they can do to make sure they’re ready for severe weather or a prolonged icy snap.

Following research which shows the majority of Scots are concerned about the prospect of severe weather, the ‘Ready for Winter?’ campaign will remind individuals of the risks and consequences of being underprepared.

Speaking at the launch of the campaign, Scotland’s Justice Secretary Kenny MacAskill, who has responsibility for resilience issues, said: "The evidence of the last two winters has shown that individuals and communities are stronger when they help themselves and help others. We also know that people want to be better prepared for whatever conditions they might have to face, and are looking for advice and information to help them get ready for winter."