Stripe Communications - PR Consultancy - Stripecom

17 January 2012

Pupils help launch new ‘Greener Together’ campaign

Stripe worked with the Scottish Government to launch its new ‘Greener Together’ campaign encouraging Scots to work together for a cleaner, greener future.

Scotland's Cabinet Secretary for Rural Affairs and the Environment, Richard Lochhead joined four pupils from Edinburgh’s Flora Stevenson Primary School at the capital’s Inverleith Park to celebrate the new initiative, which is encouraging the nation to "Go Greener Together".

The campaign aims to get Scots doing their bit to help make a difference for the future. By showing we can all contribute, the campaign encourages people to recognise greener living benefits for them, their families and Scotland as a whole.

Recent research* has shown that 72 per cent of respondents agree greener living was necessary and over half (52 per cent) said they would like to do more to help the environment. The campaign encourages a wide range of ways Scots can make a difference and support the Scottish Government’s ambitious climate change targets of a 42 per cent reduction in CO2 by 2020 and an 80 per cent reduction by 2050.

*Overarching Greener campaign insight gathering, TNS 2011