Stripe Communications - PR Consultancy - Stripecom

10 October 2011

Play Talk Read nationwide roadshow encourages parents to have fun from day one

The Scottish Government has launched a new national roadshow to encourage parents and carers to play, talk and read more often with their younger children (0-3).

Scotland’s Minister for Children and Young People, Angela Constance launched the roadshow yesterday (6 October) at Edinburgh’s Cameron Toll by - the tour will visit all of Scotland’s 32 local authorities as part of the next phase of the Play, Talk, Read campaign which focuses on the early years of children’s lives.

In partnership with Scottish Book Trust, the Play@Home scheme and other voluntary organisations, the roadshow kicks-off in key shopping centres across Scotland offering fun and free play and Bookbug stories, song and rhyme sessions in an engaging pop-up area. The Scottish Government’s new PlayTalkRead Bus will then take to the streets, visiting towns and cities across the country.