Stripe Communications - PR Consultancy - Stripecom

27 October 2010

New look Dandy arrives…with Harry Hill

The UK’s longest running comic, The Dandy, lifts the nation’s gloom today with Stripe helping to launch its brand new format that will have kids swapping computer games and TV for something 100% funny. Working with the UK’s best comic talent, The Dandy is going back to its roots and will be hitting the shops weekly with a traditional comic strip format, a cheaper price point and more than 18 new characters, including a new Harry Hill comic strip written by the man himself.

In a comic coup, The Dandy is swapping covermounted free gifts for Britain’s favourite TV funny man, Harry Hill, who will be serving up Harry Hill’s Real-Life Adventures in TV-Land (Featuring Knitted Character) exclusively for The Dandy each week. The first new edition (Issue No 3508) sees Harry on the cover, while inside he’s chased by a pair of Simon Cowell’s ‘rampaging, super-huge, colosso size’ trousers! Harry Hill is just one of many celebrities to be found in the new look Dandy. Fearless and irreverent it will affectionately spoof the cultural landmarks of its readers. TV shows, adverts, movies, celebrities and sports stars are all fair game for The Dandy’s wickedly witty eye. New characters will include: Pepperoni Pig, Postman Prat, Clive 5, Bill Oddie-Watch, The ZZZ-Team, The Y-Factor and Bear Thrills.

The Dandy has been running since 1937 and this new look guarantees it’s still leading the way as an innovator in children’s publishing. The new weekly format brings more topicality; meaning fans of The Dandy should also look out for some celebrity appearances. Featuring tomorrow are Simon Cowell, Jeremy Clarkson, Noel Edmonds and Cheryl Cole. But, just who will be next?