Stripe Communications - PR Consultancy - Stripecom

21 September 2011

Nairn’ s unveils new Sweet Red Pepper Oatcake

Earlier this month Stripe helped Nairn’s, the UK’s number one oatcake brand, extend its range of oatcakes with the launch of a sweet red pepper flavour. The new flavour is a naturally delicious addition to current range of Nairn’s oat-based products.

Available initially in Waitrose from 20th September, the deliciously indulgent flavour is packed full of wholesome, natural goodness, high in fibre and baked using a distinctive sweet red pepper ingredient. Ideal as a snack on its own, or accompanied with an indulgent cheese topping like feta or goat’s cheese, sweet red pepper is the perfect flavour to welcome autumn.

Nairn’s Sweet Red Pepper Oatcakes offer something different to consumers and is a great addition to the existing range which includes rough, cheese, organic, fine, herb & pumpkin seed and mini oatcakes. The sweet red pepper oatcakes are perfect for the health conscious foodie looking for a nutritious snack that doesn’t compromise on flavour. They contain a high percentage of oats containing complex carbohydrates and have the amazing capacity to sustain and slowly release energy, which naturally energises you to get the most out of your day.

Martyn Gray, Marketing Director at Nairn’s Oatcakes said: “We have had a great response from consumers at food events, where we have been sampling the product and are confident we’re on to a winner with the new flavour. We hope the new variety will inspire consumers to liven up their lunch and snack times with something fresh, distinctive and handy, in their small size packs.”