Stripe Communications - PR Consultancy - Stripecom

17 January 2011

Glenshee skiers sample new healthier haggis

A new chapter in the history of one of Scotland’s national treasures – the haggis - was written today with the launch of a healthier version of the famous dish.

Ahead of Burns Night hungry skiers at Glenshee were given the opportunity to sample the all-new haggis. The new version – 70% lower in salt and 35% lower in saturated fat than industry average - was developed by Quality Meat Scotland as part of a project to investigate the potential to lower the salt and saturated fat content of traditional Scots’ favourites.

Former Miss Scotland and Miss UK 2010, Katharine Brown, who is Healthy Eating Ambassador for QMS, served up the tasty haggis samples to skiers at Glenshee Ski Resort which is attracting daily crowds of around 500 skiers.